
With the arrival of World War II, many companies - not just chocolate companies - experienced an unprecedented shortage in the supplies they used to make their own specialty brands of chocolates, and so shifted their recipes temporarily to ingredients that were available. Archibald's company refused to do this, and paid the price by having to close their many retail stores much earlier in the day, when their original ingredients ran out. They simply refused to compromise quality, even to turn a profit. Sadly, the world doesn't often reward idealism, and the Fannie May floundered for a time.
Predictably, for such a candy company with a loyal base of customers, Fannie May returned to the scene in full force after the end of the War. A spirited campaign of chocolate-making vaulted off the return of their ingredients, and Fannie May introduced new chocolates that quickly became American favorites. The windfall from enabled them to buy a competitor-company (Fanny Farmer, no relation) in the early 1990s, and expand their operation.
Although Fannie May performed admirably for the half-century after World war II, their parent company - Archibald Candy Corporation - didn't do so well overall, and called it quits. This had the inevitable effect of bankrupting Fannie May, as well; although they would not be long without a capable suitor. Alpine Confections Corporation realized the utility of the history, profitability and customer base of Fannie May and bought the company shortly afterward, moving their base of operations to Ohio in the process, in the year 2004. This would not, however, be her final home.
Fannie May was always going to be worth something; particularly with the raves regarding her special Mint Meltaways, and two years after the move to Ohio, she was bought by the national conglomerate 1-800-Flowers.com, Inc for nearly $100 million, keeping the manufacture of her confectionary brands in Ohio, while allowing the headquarters to remain in her birthplace, Chicago Illinois. She has expanded her repertoire beyond chocolates and candy, and now delights her ever-growing fan base with gift baskets, gourmet foods other than chocolate (and, of course, as well as chocolate), and uniquely delicious trademark chocolate combinations.